Thursday, 23 April 2009

Color Forecasting Report for Vivienne Westwood 2010 A/W Collection

I found that in the recent years, Vivienne Westwood collection's theme were conceringing about the environment issue , like the gobal warming. We can see this trend from the 2008A/W , 2009 S/S and 2009 A/W :

Vivienne Westwood 2008 A/W Collection :

As Vivienne Westwood cares about the problem of global warming, she imagine a society of jungle-dwelling eco-warriors. The clothes that resulted are the warriors' uniform.

The pattern on the clothing are some flowers, snakes and butterflies.

The low value color show the urban jungle as we lives while the hign value colors show the natural environment

Color Scheme: mono-chromatic(black, violet and red violet) and analogus (yellow, green and blue)

Source :

Vivienne Westwood 2009 S/S Collection :

The theme is 'Do it yourself'Vivienne do this show because she was inspired by the rainforest.

she want to save the rainforest and encourage us not to consume, that is "less consume, but do it yourself".

Color scheme: mono-chromatic (green, yellow green and yellow) and complmentary(red+green and violet+yellow green)

Vivienne Westwood 2009 A/W Collection :

Vivienne Westwood want to arouse our awareness about the envrionment issue in her collection "+5°," the meaning of "+5°" is that 5 degrees are counted to rise as CO2 levels skyrocket.

She spread the message onto the T-shirt

Colour scheme: Mono-chromatic as well as split complmentary in high value.

Source :

Color Forecasting for Vivienne Westwood 2010 A/W Collection

With the trend of the recent collections, I thinkthe theme of the 2010 A/W Collection , Vivienne Westwood will still concerning about the environment issue.

Therefore , I forecast that some colors of natural will be used in the 2010 A/W Collection , such as Green , Blue , Yellow and red. As I founf that Blue and Yellow were the key color of the 2009 S/S and A/W key color respectively , so I forecast Vivienne Westwood will use Green as the key color of the 2010 A/W Collection .

In the aspect of the color scheme , I found that Vivienne Westwood love using Mono-chromatic , Analogus and split complmentary Color scheme, Thus, I forecast Vivienne Westwood will use these there color scheme in the collection.
As I forcast that Vivienne Westwood may use Green as the key color in the collection, so I think Green color will be used for the Mono-chromatic color scheme.
For the analohous Color Scheme , I forcast Vivienne Westwood will use Red& Orange ; Blue & Green.
For the split complmentary Color scheme, I forecast Yellow,orange and blue will be used.

Besides, I found that Vivienne Westwood used the Achromatic Color Scheme, which is Blacks, Whites & Grays , in nearly all her collections. Therefore I forecast the Achromatic Color Scheme will still be stayed.

Moreover, I forecast Vivienne Westwood will use color in High Value in the period of the financial tsunami , since in my point of view, high valu colors mean strong and tough. Therefore I forcast Vivienne Weatwood may want people after wearing her designs will be more tough and stronger to overcome the financial difficulty.
The above is my Color Forecasting of the Vivienne Westwood 2010 A/W Collection.

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